How do you do local SEO?
Local SEO means helping Google match your business to nearby searches. Google says local results are mainly based on relevance, distance and prominence.
By the Full Board AI team. Updated October 2026.
Prominence means how well known your business is. Google looks at how many websites link to you and how many reviews you have. More reviews and good ratings can help.
Source: Google Business Profile Help, "Tips to improve your local ranking on Google" (support.google.com/business/answer/7091), read Oct 13, 2026.
Steps
- Claim and verify your Business Profile, and complete every field.
- Pick the most accurate main category and list your services.
- Keep your name, address and phone the same on your site and everywhere you are listed.
- Ask every customer for a review and reply to each one.
- Build a page for each service and each town you serve.
- Check how you show up for "service + town" searches once a month.
FAQ
Can I rank in a town where I have no office?
Add it as a service area on your profile and write a page for that town. Distance still counts.
Do I need to pay?
The basics are free.
What is the first thing to fix?
Your Business Profile, since everything else points to it.
Not sure where your business stands on these today? Our free Missed-Calls Map preview shows which competitor shows up first in each town you serve.
Where to go next
See the full set of answers, learn what Full Board AI does, get the full trade playbooks, read the pricing guide, or just preview your Missed-Calls Map, free.
See where your local marketing really stands.
Your AI Growth Team takes one business per trade in each territory, and we do not sell the same territory twice. Apply with your trade and your city, and we tell you within one working day whether yours is still open.
One business per industry, per territory: once a territory is taken, no competitor in it can buy the service.