Does my business website need schema markup?
Yes, and here is what it actually is: a layer of labels on your site that only machines see. It tells Google and the AI assistants, in their own format, what your business is called, where it works, what it offers, and what your pages answer. Visitors never see it. The machines deciding whether to name you rely on it.
By the Full Board AI team. Updated September 2026.
Think of it as filling out the machine's form instead of making it guess. An unlabeled page says trust me, figure it out. A labeled one hands over the facts cleanly, and clean facts get used.
It matters more each year because AI answers are built from machine-readable sources. Two similar businesses, one labeled and one not: the labeled one is simply easier to cite.
You do not need to learn it. You need whoever builds your site to do it properly: business info, services, areas, and question-answer labels on the pages that have them. It is standard in every site we build.
Not sure where your business stands on these today? Our free Missed-Calls Map preview shows where calls are going to competitors and gives you an instant Local Marketing Score.
Related answers
Keep reading.
Where to go next
See the full set of answers, learn what we build, get the full trade playbooks, read the pricing guide, or just preview your Missed-Calls Map, free.
See where your local marketing really stands.
We take one business per industry in each territory, and we do not sell the same territory twice. Tell us your trade and your city and we will tell you whether yours is still open.
One business per industry, per territory: once a territory is taken, no competitor in it can buy the service.